Tourists Visit N.M. for The Beaches?
That's the title of today's ABQ Journal
article about
re-branding New Mexico to attract more tourists' money. Our new Tourism Secretary Monique Jacobson spent eight months of state funding doing focus groups with folks from elsewhere, only to discover that they might like our beaches if they weren't so boring. So we have some new principle brands to tout (underlining is mine):
The focus groups were used to help develop the basic principles to build
the brand from, she said. The five the state decided on are
authenticity, discovery, connection and adventure. Others, like “from
the earth” were discarded based on feedback from the groups.
Even though we have a high percentage of sciency types around here, mathematical accuracy is not on our list...
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